Improving Colorectal Cancer Screening in the Central Valley: Overcoming Barriers Through Patient Education and Awareness
- Jenkins H. [1] ,
- Khan E. [1] ,
- Balakrishnan Omid Dehghan L. [1] ,
- Kumar N. [1] ,
- Afable J. [1] ,
- Singh S. [1] ,
- Dr. Teixeira F. [1] and
- Dr. Goldgraben S. [1]
Repository
Description
Abstract
Colorectal cancer (CRC) is a significant public health concern, with screening playing a vital role in reducing morbidity and mortality. However, disparities in screening persist, particularly in underserved regions such as the Central Valley of California. This study aims to identify barriers to CRC screening within a specific population of the Central Valley and evaluate whether patient education can improve screening rates. The literature review identifies key barriers including cultural factors, financial constraints, and informational barriers (i.e., language, mistrust in healthcare, and lack of awareness), particularly among African American and Hispanic populations. This study follows a SMART Aim methodology in its implementation.
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Specific: UHC Visalia patients
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Measurable: Aim to measure the increase in Fecal occult Blood test kits given out at the Visalia UHC clinic for all eligible patients before and after educational intervention.
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Attainable: Increased participation will result from a targeted multimedia intervention of UHC Visalia patients.
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Relevant: CRC is the second leading cause of cancer-related deaths in the United States. Although preventable, screening rates fall under the threshold set by the state of California.
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Timely: The research project will be completed over the course of PRHS class.
An educational PowerPoint presentation at the UHC Visalia clinic was designed to increase patient awareness of CRC screening options and their importance. A longitudinal, quasi-experimental design study was implemented. This research study compared screening rates over a 12-month period. We designed a bilingual multimedia tool to assess CRC screening rates at UHC Visalia. Implementation of this tool will complement screening rates as measured in the 2025-2026 calendar year. The goal of this study is to create a broader reach for CRC screening across all 33 UHC clinics.
Subjects
Affiliations
- California Health Sciences University College of Osteopathic Medicine